Coaching 121

We are driven by the philosophy that:

• Coaching is a process that aims to improve performance and focuses on the ‘here and now’ rather than on the distant past or future.
• While there are many different models of coaching, here we are not considering the ‘coach as expert’ but, instead, the coach as a facilitator of learning.
• There is a huge difference between teaching someone and helping them to learn. In coaching, fundamentally, the coach is helping the individual to improve their own performance: in other words, helping them to learn.
• We believe that the individual always has the answer to their own problems but understands that they may need help to find the answer.

• Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.